Mao Commerce integrating the strategic layout of high quality department stores-drop dead diva

Maoye commercial department: integration of high-quality enterprises overall layout strategy platform hot column capital flows thousands of thousands of stocks the latest Rating Rating diagnosis simulated trading client sina finance App: Live on-line blogger to tutor to help stocks masters 20 years experience veteran Jiepan Maoye commercial Limited by Share Ltd (hereinafter referred to as "Maoye commercial") published in August the non-public offering plan, is expected to launch a total of 2 billion 267 million yuan A shares, to raise funds for the acquisition of 100% stake in Qinhuangdao Maoye and Chongqing Maoye 100% stake. The announcement pointed out that the two targets of the acquisition are in the city central business circle, and the operation is in good condition, the move is intended to improve the layout of the southwest region of Mao commerce, and effectively expand the market in North China, so as to further improve the company’s overall strategic layout. In recent years, due to the macroeconomic downturn, industry diversion and other factors, the retail sector as a whole showing a weak state. In such a harsh environment, Mao commerce still maintained a good operation, while the company has always attached importance to the return of investors and corporate responsibility. In the last three years, the amount of cash dividends paid by the company has accounted for 159.62% of the average annual distributable profits in the last three years. In the face of the present, looking to the future, Mao business why choose at this time for mergers and acquisitions? How will we find new breakthroughs in the slow and competitive market environment in the future? How does the management of the company look at the development prospects of the industry? For these problems, Mr. Gao Hongbiao said the Chairman Mao industry business in the face of the question, the precise positioning of the target customers, upgrading the shopping environment, enhance the shopping experience, the integration of online and offline resources as well as the integration of high quality department stores and a series of initiatives to improve the company’s strategic layout, will become the effective way to enhance confidence in the industry. How to improve the national layout and enhance sustainable profitability? What is the consideration of Mao Mao’s non-public offering of shares to purchase Qinhuangdao Mao industry and Chongqing Mao industry? A: considering the business background and development status of the company, we mainly consider the development plan of the company from several aspects: first, improve the national layout of the company, and enhance the sustainable profitability. The acquisition of the target company, Qinhuangdao Mao industry and Chongqing Mao industry, its department stores are located in the main business district, has a strong profitability. After the completion of the non-public offering, the company will further improve the layout of the southwest region, effectively expand the market in North China, enhance the income and profit scale, play a synergistic effect, enhance the company’s sustainable profitability and core competitiveness. Secondly, the implementation of the controlling shareholder, the actual controller asset injection commitment, to avoid potential competition between the industry. In 2015 the company issued shares to buy assets in the process, the controlling shareholder, actual controller Huang Maoru Maoye issued "about to avoid competition with the commitment", which is part of the content of commitment to the issuance of shares to buy assets 24 months after the completion of the period, according to Maoye commercial operation, the Chongqing Maoye and related assets to transfer, merger and other feasible way to transfer to third parties or to the integration of Mao industry business; in the issuance of shares to buy assets after the completion of the appropriate time, according to business needs and theory

茂业商业:整合优质百货企业 全面布局战略平台 热点栏目 资金流向 千股千评 个股诊断 最新评级 模拟交易 客户端 新浪财经App:直播上线 博主一对一指导 助阵炒股大师赛 20年经验老手解盘   茂业商业股份有限公司(下称“茂业商业”)8月公布非公开发行股票预案,预计发行总额22.67亿元的A股,募集资金用于收购秦皇岛茂业100%的股权和重庆茂业100%的股权。公告指出,本次收购的两个标的均处于城市中心商圈,且经营情况良好,此举意在完善茂业商业西南地区布局,并有效拓展华北地区市场,从而进一步完善公司的全面战略布局。   近年来,受宏观经济下行、行业分流等因素影响,百货零售行业整体呈现疲软状态。在这样恶劣的环境下,茂业商业依然保持了较好的运营,同时公司一贯重视对投资者的回报和企业责任。最近三年,公司累计现金分红金额占最近三年年均可分配利润的比例达到159.62%。   面对当下,放眼未来,茂业商业为何选择在这个时候进行并购?未来如何在消费放缓而竞争激烈的市场环境中寻求新突破?公司管理层又怎样看待行业的发展前景?对于这些问题,茂业商业董事长高宏彪先生在面对笔者提问时表示,精准定位目标客群、升级改造购物环境、提升购物体验、融合线上线下资源以及整合优质百货企业等一系列举措,将成为完善公司战略布局、增强行业信心的有效方式。   完善全国布局,提升持续盈利能力   问:茂业商业本次非公开发行股票购买秦皇岛茂业和重庆茂业,是出于什么样的考虑?   答:结合公司的经营背景和发展现况,我们主要从几个方面考虑公司的发展计划:   首先,完善公司的全国布局,提升持续盈利能力。本次收购的标的公司,秦皇岛茂业和重庆茂业,其百货门店都位于当地主要商圈,具有较强盈利能力。在非公开发行完成后,公司将实现进一步完善西南地区布局,有效拓展华北地区市场,提升收入利润规模,发挥协同效应,增强公司的持续盈利能力和核心竞争力。   其次,履行控股股东、实际控制人资产注入承诺,避免潜在同业竞争。2015年公司发行股份购买资产过程中,公司控股股东茂业商厦、实际控制人黄茂如出具《关于避免同业竞争的承诺》,其中有部分内容承诺该次发行股份购买资产完成后的24个月内,根据茂业商业的经营需要,将重庆茂业及相关资产以转让、吸收合并等可行方式转让给第三方或整合至茂业商业;在该次发行股份购买资产完成后的适当时间,依据经营需要及业务发展情况,整合境内外上市公司的百货零售业务。茂业商厦进一步承诺,中兆投资取得秦皇岛茂业100%股权,则在未来茂业商业认为合适的时期且不晚于受让秦皇岛茂业股权后的48个月内,将优先向其转让秦皇岛茂业下属百货类资产。   基于上述承诺,本次非公开发行拟将实际控人控制的秦皇岛茂业、重庆茂业股权注入上市公司,是公司控股股东、实际控制人履行上述承诺的具体举措,有利于避免潜在同业竞争,维护上市公司全体股东利益。   第三,我们看好收购标的的发展前景,继续注入优质的百货资产,利于公司的发展战略。秦皇岛茂业下属门店地处秦皇岛市内传统商业中心区,经过多年持续投入与精细运营管理,“茂业”品牌在当地已形成良好的口碑、较高的市场影响力和稳定的客群。秦皇岛茂业旗下各门店具有各自精准的市场定位,在着力发展中高端客户的同时,也兼顾满足大众层次的消费需求,从而达到全层次客户覆盖,未来具有较好的发展前景。   重庆茂业下属的茂业江北店,处于繁华的观音桥商圈,是重庆最知名的商业中心区之一。茂业江北店定位于打造综合业态模式的中高端精品百货,目标客户群以追求生活品质、对品牌有较高认知度的消费者为主。为应对较为激烈的竞争,进一步改善消费环境和提升客户购物体验,茂业江北店于2014、2015年进行了较大幅度的装修改造和品牌、业态调整。上述升级改造措施将有望为茂业江北店导入更多目标人流,对其持续提升盈利能力、保持良好竞争力具有较为重要的影响,未来发展前景广阔。   最后,我们也是从地理和政策的优势进行考量。秦皇岛、重庆都是全国重点旅游城市,在经济一体化的国家宏观战略调控下,收购标的公司将享受更多相关战略规划所提供的便利和帮助,保持可观的发展。   问:介绍一下两个标的公司,秦皇岛茂业和重庆茂业近期的经营情况?   答:秦皇岛茂业门店位于市内最核心、最传统的商业中心区,经过多年经营已经形成清晰的管理模式,在当地具有良好口碑和强大的市场影响力,并且经营稳定。2015年营业收入达到16.7亿,净利润8900万;2016年第一季度营业收入4.3亿,净利润2700万,在同业内处于良好状态。   重庆茂业的江北店处于观音桥商区,观音桥现在是全国著名的几大商圈之一,定位高端消费群体,配套设施完善。2015、2016年的收入虽然处于调整期,但都比较理想,2015年营业收入达到5.1亿,净利润3200万;2016年第一季度营业收入达到1.4亿,净利润1100万。   面对网购冲击,实体经营最艰难的日子已经过去   问:在网购的冲击下,零售市场竞争愈加激烈,实体经营举步维艰,茂业商业以哪些具体措施来应对来自网购的冲击?   答:过去几年来,百货零售业受宏观经济下行、电商等新兴业态分流以及大型商圈对企业的控制力增强等因素影响,出现购买放缓、市场消费能力偏弱和渠道竞争加剧等现象,对实体经济形成很大冲击。   我们针对市场新的变化、新的形式也做了很多尝试。   第一,精准定位。茂业商业关注如何对目标客群进行清晰的把控,只有细致把控消费群体,才能准确提升相应服务。   第二,升级改造。由百货门店向购物中心转型,通过购物环境的改善、品牌结构的优化、业态布局的调整和服务水准的提升等来满足消费者。由此以多样化、多元化的购物体验使消费者从简单的购买行为(买卖关系)向审美行为(购物文化)过渡,真正做体验式服务。同时通过互联网工具在线完成支付、交付、推送、互动等,实现线上线下的全面融合,以此提高消费者的体验度和满意度,来应对新的消费形式和业态分布对传统企业的冲击。   第三,并购重组。目前行业内已经出现不少并购重组现象,目的是通过并购重组实现优质百货企业的整合,从而提升市场份额,实现高效率扩张。此次茂业商业决定收购秦皇岛茂业和重庆茂业,即是出于这点考虑。   从2015下半年到2016上半年的情况来看,线上购物对实体店的冲击已经趋缓,消费结构升级和消费形式多样化为推动消费市场回升开创了新局面。加之国家宏观政策支持通过促消费拉动国民经济增长,行业政策正逐步细化,新政策正逐步放开,城镇化日益深入等等,都给零售行业带来了空间和机遇。总体来说,所有这些机遇和改变让我们对未来充满信心,我们相信茂业商业的路正越走越宽。 进入【新浪财经股吧】讨论相关的主题文章: